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Analyst
Relations
Alliance
.
Measuring Analyst Relations’ Revenue Contributions
How AR contributes to Product teams and practical ways to measure the financial impact of those contributions.
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AI Tools for Analyst Relations Leaders (+ where to start)
After months of researching and testing 83 different AI platforms, it's clear that any AR leader ignoring AI could be putting themselves at
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State of Analyst Relations (Report)
As new innovation, buyer behaviors and priorities emerge, AR leaders must adapt and prepare themselves (and their organizations) for this...
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Demystifying the Forrester Wave
So, what exactly is a Forrester Wave, what’s the process, and which key considerations should you keep in mind? A Forrester Wave can make...
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2023 Vendor Briefing & Demo Guidelines
Effective communication between vendors and analyst firms plays a pivotal role in building strong relationships and influencing market
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Gartner MQ Welcome Package (2023 example)
In today's dynamic business landscape, companies rely on expert insights and analysis to make informed decisions and gain a competitive...
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3 Lessons for Winning Internal Champions
AR is misunderstood. The education of internal stakeholders is vital to the success of any AR program but how do you acquire AR evangelists
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Analyst Relations Sales Scorecard (template)
Analyst Relations professionals serve as the bridge between companies and influential industry analysts, whose insights can shape market...
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Analyst Relations Program Scorecard (template)
For analyst relations (AR) leaders, a clear performance scorecard helps you demonstrate the value of your AR efforts to the organization....
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Case Study Slides (templates)
With Briefings often being limited to just 45 minutes, Analyst Relations leaders need to pack a lot of value within a small window of...
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Analyst Coverage Chart (template)
An Analyst Relations Managers' Analyst Coverage Map helps you quickly and visually identify which industry analysts to engage with, and how
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Spokesperson Training (framework + template)
Providing spokespeople with the training and skills needed to communicate strategically with Industry Analysts enables them to...
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7 steps to success in a new AR Role
Whether you’ve been brought in to replace an Analyst Relations manager who was previously in that role, or you’ve been tasked with creating
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Analyst Briefing Book (template)
If you don't have an Analyst portal, an Analyst Briefing Book acts as your comprehensive reference document which provides information abou
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Storytelling Frameworks (and when to use them)
Discover 4 proven storytelling frameworks and guidance on when to apply them.
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Using Customer Case Studies (+ templates)
In today's competitive business landscape, industry analyst firms like Gartner and Forrester have become trusted sources of information...
287
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Customer Interview Report (template)
We can't make you a coffee, but we can save you time with ready-to-use templates, freeing you to enjoy your coffee while it's hot! :-)...
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Customer Reference Request (script)
Contributed by: AR Alliance member, and Analyst Relations leader of over 20 years, Paige Pace. Email Script:
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Customer Interview Questions & Framework
The AR Alliance 6-point interview framework and questions. Providing you with 50 recommended questions to select from when conducting a...
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Vendor Evaluation Kickoff (templates)
A vendor evaluation is often conducted to ensure that chosen firm(s) are well aligned with an organization's strategic needs and expectation
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